Social media marketing is important these days. The goal of any business is to create new customers, and the first step is to let them know you exist. The second is to make them your friends, because people buy from people  and brands they like.

1. Social media is where your customers are
2. Social media levels the playing field
3. Social media is already helping your competition
4. Social media is searchabl
5. Social media content is shareable
6. Social media allows for real-time feedback and interaction
7. Social media is measurable
8. Social media lives forever and is more cost effective
9. Social media is one click away from the buy button
10. Social media marketing involves selling, not just playing around

Source: Google News