With millions of people using social media, it becomes one of the best avenues to build a brand. But do you now that there are unusual actions that you can do to generate views, like and shares for your page? Avoid templated-boring tweets and do everything personalized. Post sincerely by writing longer statements and not just for the sake of posting something. Reach out to your target audience by creating a group where you can post something weird and interesting to encourage brand conversation. And when you used to one platform, try expanding to other networks through linking and grow a meaningful communication. Source: entrepreneur.com