In using social media, communication is considered as a fundamental element of every business strategy. Leveraging various communication platforms effectively is very vital in connecting with your audience. In order to ensure that your social media marketing connects to your brand and adds value to your company, here are 5 tips that can be useful. These are: To strategize, To communicate, To analyze, To choose between open/closed communication, and To think twice before hitting the delete button. Furthermore, be sure that whenever you are using social media, it is for the right purpose. Learn more about the tips on EContent.