Back in 2011, Shots CEO John Shahidi was still running the mobile gaming firm, RockLive and found out that the company’s top mobile game, Heads Up, had crashed. He then, made a quick observation of Twitter in order for him to see what’s trending. According to him, he found that Justin Bieber played the said game and then posted his score on the social media network Twitter, which resulted to tens of thousands of people to download the game and play it. This caused their servers to crash, their first time that they had experienced the power of Bieber on social media. For more information on this post, check out the source.