Social media is one of the most powerful and influential ways for brands to be visible in the market. But brand employees who do not know what exactly they advocate create a huge loss for the company. Empowering employees through social media engagement, training and brand labeling advocacy are the best possible ways to amplify company brand to reach every target audience. Engage powerful workforce and let them know how important their roles are in promoting the company through social media. Lastly, it is very important that employees are confident to the brand they promote.