How do you bring social media and content marketing together? Experts said, it would be wise to split test content for effectiveness with your readers, so do not simply publish content on social media. Test a wide range of content and messages across various networks to help in determining which kind of content resonate with your readers. Optimize your content based on social media used. Know that social media networks, including Pinterest, Twitter and Facebook have their unique audiences and features. Ask audience for ideas by taking the time to tap fans and follower about suggestions on the kind of content interesting them. With careful planning, bring your social media and content marketing together for a successful social media campaign. Check out the whole story from the source.