As an entrepreneur, you should have the power in encouraging others to take action, and one of the best means towards that is to use social media. One thing is to choose the network that supports your brand image. For example, brands, including those in the clothing or retail business may want to use Instagram. And Google+ has 2.3 of its users are men and they’re mostly in the he technical professions. Well, there is really more to social media than gaining followers but selling your brand.
Source: Entrepreneur