Return on investment, lack of experience and reputational risk are some of the barriers in adopting social media. Arianna Huffington, the President and Editor-in-Chief of The Huffington Post Media Group, recently talked at the Hay Festival advising her audience to move their phone out and away from their bedroom during sleeping hours. Just as she does, most people would wake up in the middle of the night to check their phones for social media updates look into their profile and read emails. No matter how a person tries to avoid it, they just can’t resist reaching for their phones. However, many expert marketers are intrigued by the fact that the C-Suite is still not getting the social media. For more information on this post, go to the source.
Source: The Guardian
