A great copy is a well-written one – with emphasis on the target audience, using the best tool possible. To generate multiple posts, shares and clicks for your copy, you must establish a strong selling point. Highlight what makes your business different by emphasizing the benefits for clients and provide solutions – all these should be put in strong but not offensive action words.
When writing a copy, do not give everything away. Keep your clients look for more but make sure that you are addressing them correctly and they know must know it. Dare to change the game by exploring new avenues because people love new things.