Wendy Wright, a mother, blogger, and certified Disney enthusiast, is one of the lucky hand-picked mothers chosen by Walt Disney Co. to be their social media mom. Employing the aid of mothers and even a few fathers is part of Disney’s plan to improve their global marketing efforts. Currently, there are approximately 1,300 Disney social media parents who blog, post, and tweet about all things Disney. As compensation for their efforts, these parents receive attractive perks from the company including discounted family trips and invitations to the Disney Social Media Moms Celebration. Pay a visit to Reuters to read the full story.
Source: Reuters
