“Don’t judge a book by its cover?” Well according to a new study, it seems that’s exactly what social media users tend to do with Facebook pictures.
“Photos seem to be the primary way we make impressions of people on social networking sites,” said Brandon Van Der Heide, lead author of the study and assistant professor of communication at Ohio State University. “If your profile photo fits what they expect, observers may be unlikely to look very closely at the rest of your profile – they have already decided how they feel about you.”
“People will accept a positive photo of you as showing how you really are, but if the photo is odd or negative in any way, people want to find out more before forming an impression,” said Van Der Heide. “If your photo is not quite normal – either positively or negatively – people are going to pay a lot more attention to what you wrote.