With holiday just around the corner, businesses are in their own ways to generate more traffic on their sites. But before clicking, read on the following advices about what you should and should not do on social media marketing this season.
First, you need a theme to align all your postings this season. It is also important to know not to overuse holiday to make a sale. Since there will be very busy days ahead, it pays to have a calendar. Do not focus on getting new customers by ignoring the current ones. You can make a feature for some of them or run a contest. Lastly, don’t overuse company celebration photos.
Source: Business 2 Community