The Chief Digital Officer of the Metropolitan Museum of Arts has recommended a few tips on how marketers can best utilize social media to boost their brand. One imperative tip to apply is to familiarize your ABCs. This means that you have to always be connecting, charging, and collecting. Another tip is to use tweeter to your own advantage by bearing in mind that the perfect tweet contains a link, a photo, and a handle. The Chief Digital Officer also recommends frequent picture taking because after all, a picture paints a thousand words. And when it comes to writing posts, always use Sreenivasan’s Lucky 13 rule.
Source: Direct Marketing