Companies’ target of gaining more income and media mileage by marketing campaigns through the internet sometimes lead to the improper usage of most social media platforms. Doing campaigns and marketing strategies that tend to oversell products or services can sometimes become negative towards a certain brand but the bigger problem is that they are using platforms such as the social media improperly. While it is true that companies can gather more interest for themselves by being active in the internet, this can somehow be a cause of more trouble, particularly when online users find it too irritating and disgusting. What companies or brands need to know is that a certain social media outlet needs a certain marketing strategy.
Source: IMediaConnection
