Building social media presence should be the priority of small business owners. Experts have identified ways to gain strong presence online so that an effective internet marketing campaign can be achieved.
Testing different campaigns using the A/B test will help identify which campaign will work best. Posts should be a regarded as a chance to show true personality which makes owners more engaged to the clients. Using visual materials are more effective than mere descriptions. Content strategy should also be planned well. Finally, never equate sales promotion to the number of followers. Always think about what sparks up the interest of target clients rather than just posting about what pleases them.
Source: Business 2 Community