During the IAB Social Media Council’s 2014 meeting, experts were able to share their thoughts for social media this year. Most members have revealed their tips in a Twitter-sized breakdown. According to them, the first thing that you can do is to shape up a strategy by turning social media tactics into an integrated marketing strategy that in return would give you genuine results, according to Sophia Amin, the Director of Marketing and Communications for IAB. Aside from that, Laila Takeh, the Head of Digital Engagement for UNICEF, said that you should be thinking about people and not the platforms, allowing people empowerment. To check out more of the tips, visit the source.
Source: The Drum