Despite the huge effects of social media in UK businesses, UK financial services are freezing their investment in the successful networking platform, thus causing new social media guidelines undecided in the UK regulator.
This huge guideline further causes delay in the industry as many industries are using social media to promote their products and services. However, the regulator clarified that it does not promote anti-social-media, but aims to put things at their right places to safeguard all industries using this platform for commercial purposes. It sees to it that all social media ads and promotions are in compliance to the FCA.
Source: The Guardian