Small businesses are turning to social media in order to leverage their presence and build their brand online. Steve Lazuka of Interact Media advises small business owners about five effective strategy tips. The first tip is to align each blog posts with the business objective and to monitor the results in order to measure the effectiveness. The second one is to use customer demographics and create a number of buyer personas. The third tip is to update the information about the company. The fourth one is to tailor the strategy according to the user’s needs. Lastly, the business should maintain an Editorial Calendar.
Source: PR Newswire
