People are fed up with the flooding brand promotions over social media. Everyday, they come across with Facebook and Pinterest overwhelmed with brands, posts and promotions, thus developing “banner blindness.” Although there is nothing about it, as it can reach more customers as possible, there
What companies like about social media is it’s free but some consumers are willing to pay to get the best ad where they can ingest the ‘right’ content about the product. In case of Apple, it does not use social media for marketing because they want their prouct to be read, watched and listen to.
Source: Forbes
