Social media is a very wide field with so many players and it’squiet difficult for a solo artist or marketing staff to penetrate target with a very few staff members, or worse, to perform a solo act. Planning ahead has always been the best weapon in every battle. Plan your campaigns before a huge event and mark your calendar with advanced written copies. You are a team of one with only one staff: yourself. This means you must have the best knowledge about your brand more than anyone else. With brand mastery, you are capable of promoting its quality in any platform available using what you have: your technology and wit.
Source: Tech Republic