In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…
OK marketer, put yourself in these shoes. Your state government is facing massive budget shortfalls. Teachers are being laid off. Draconian cuts to vital public services are being announced left and right. And amid this tumult, you are the one tasked with using your marketing prowess to stave off disaster itself…
Source: MarketingExperiments
