Is it true for most businesses or individuals that they try to emulate anything that their competitors do well at some other things? Does anyone exploit niches that their competitors have not ventured at or do they try to create their own identity via their own means? The answer to that may be all three brought together.
However, whatever your solution may be, knowing what or how your competitors are doing or performing is a lead first step. Social listening is what most individuals or entities are using for competitive intelligence. Just like how Porsche and Ferrari do it, there are social metrics that everybody uses to their advantage. One must never forget the fundamentals of social media. For more information about this post, go to the source.