Social media is a very valuable and savvy tool for reaching your target market. And to get optimal results from your social media accounts, you have to get your followers and fans to join your business’ email list. First, make your email visible. This will give other users the opportunity to view what you want them to view. Second, make things convenient. If you want new customers to sign up without unnecessary hassle, the entire process should be easy. Third, put an importance on “Value”. To entice new customers to join, you must give them an attractive, compelling, and motivating reason to do so.
Source: Business 2 Community
