Effective content makes followers and subscribers stay in social media. To have an effective content requires more effort. This entails having relevant, consistent, pop, trendy and timely content. Include contents that are appealing not to the eyes only but something that concerns your followers. You can achieve this by keeping it right- in both language and grammar. Build a reputation over your followers through brand and product consistency.
Do not repeat posts too often because this may bore your followers – who by the way love new things. You can repeat posts but make sure that they are necessary and do not ruin creativity.
Source: Business 2 Community