What is the story of your company and how are you planning to tell it? With the growth of social media, email and websites, all types of companies are looking into content marketing, customer engagement and awareness building. According to Guy Kawasaki, author of The Art of Social Media that is co-written by Peg Fitzpatrick, you need to be valuable, be interesting, be bold, be brief, be thankful, be visual and be organized. Two authors revealed that people would re-share if you share them good stuff.
Source: Financial Post