Karl Gude, a specialist in creativity and infographics from Michigan State University, has provided 10 useful tips in his presentation during the PRSA Detroit event. According to Michelle Gilbert, one of the tips outlined in his presentation was the importance of sketching ideas beforehand. This will allow non-designers to ahieve a clearer perspective of their goal. Gude also talked about the use of visuals in grabbing and attracting your target audience. Moreover, it was tackled in his presentation that selecting the right color that aligns with the company logo or theme is an imperative part of the entire process. To read the rest of the tips, visit Crain’s Detroit Business.
Source: Crain’s Detroit Business