Broker champion and founder of, Kate Fairley, founder of Get Informed, together with social media experts organized and published A Brokers Guide to Social Media, an e-book that aims to provide guidance to insurance brokers in using social media. The e-book is composed of helpful tips, guides and advices on how brokers should understand and use social media platforms including Facebook, Twitter, LinkedIn, Google + and among others.
Fairley, who is a broker herself, gives tips to other brokers on how to achieve their targets by aiming for the right clients in the social media, wherein she personally recommends LinkedIn for long-term use.
Source: Insurance Business Online
