Strengthening branding is one of the main roles of social media today, and the same works for investors. In 2013, about 40 percent of investment managers weren’t active on social media, according to PricewaterhouseCoopers and that they kept the wait-and-see approach. One thing is that investment firms still see social media as a risk to existing regulatory environment. There are ways to use social media in a compliant manner, though, and one of which is platform selection. Therefore, investment firms should look into and understand the settings and functionality of each social media platform. Read more on this story from its source.