The failure of social media campaigns to generate huge interest among online users relies heavily on the timing of the people behind it. According to one study, it is important to know when the proper time to launch a certain social media campaign is. There are hours within the day where people are active in different social media platforms that can lead to higher rate of interaction among online users. The study also shows the days within the week where online traffic is low. Knowing what time of the day and day of the week most online users are active will be a huge factor in the success or failure of such campaigns.
Source: Spin Sucks
