NEW YORK (AP) — In the age of social media, NBC now has millions of television critics who make their opinions known about every aspect of Olympics coverage instantly.
They’ve even set up their own hashtag on Twitter: (hash)nbcfail. The online complaints focused Saturday on NBC’s decision to air the marquee swimming event won by American Ryan Lochte on tape delay in prime time, and Friday on the network not streaming the opening ceremony online.
The conversation is so active that NBC’s executive producer of the games, Jim Bell, took to Twitter to answer critics and even change the way NBC is doing something in response.
Complaints about tape delayed coverage are an evergreen with Olympics held on foreign soil. But the London Games are the first with Twitter, Facebook and other social media sites in full flower, in a mobile phone era where people carry computers that instantly deliver news in their pockets.
Source: Yahoo News