First, you have to identify your target audience and grab their attention. You can achieve this by creating the right content suited for their needs. The content you provide should be of right amount, on the right time they need that information. Converse with your target audience the way it is done in a community. Be humane. Provide timely and useful information by inspiring the audience. Present contents through images and video postings for a more engagement.
Source: Meme Burn