Today, no matter what kind of business you’re running, its analysis, measurement and benchmarking are an important factor. With social media, measuring its success is a daunting task for anyone to accomplish. A couple of reasons make it hard to do so. First up, since measuring social media success is new, there’s no agreement as to which things should be taken into consideration to measure it. Next, there are too many data to be measured and many companies offering tools that they claim effective and that the data included are most important. For more on this news, go to the source.
Source: Huffington Post