chat3National Collegiate Athletic Association (NCAA) will begin to use location-based software, a social media software to track fans interaction, as well as media, and event sponsors. The objective of this innovation is to enhance security in Lucas Oil Stadium and nearby areas up to Indianapolis during men’s basketball tournament.

This technology was first used in the recent Super Bowl, Wimbledon, and the Olympics, which all gained fantastic results. This innovation is expected to help organizer anticipate the number of audience and allows them to prepare security before, during and after the game. It is also expected to prevent potential serious situation such traffic congestion, threats, security crisis among others.

Source: Athletic Business