Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing in social media’s impact on business transformation, to improve Customer Experiences and Foster Advocacy.
Nissan’s approach to new media for not only marketing, but also how the company uses social media to invest in and shape the customer experience over time. Having both David and Erich on the show offered a 360 view of the customer and also demonstrates how organizations must rethink the customer journey before, during, and after transactions to ultimately define and lead it.
Source: Social Today
