According to third-party measurement data, Pinterest drove more traffic to online publishers in February than Twitter.
That’s an impressive figure, given that the two-year-old site has an estimated 11.7 million active registered users compared to Twitter’s more than 100 million.
The data was provided by Shareholic, whose sharing widgets are used across more than 200,000 online publishers, mostly independent bloggers. Between them, those publishers reach some 270 million unique visitors every month.
In February, the company found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%.