Pinterest contest now calls the attention of many users. Why? They ought to submit the craziest shoes they have ever worn while operating a car. Present submissions include giant height-altering heels and gargantuan platforms. The winner will receive safer and more sensible flats to wear while driving.
In an online survey of U.K. drivers, women have admitted to applying makeup while driving. This is a part of an ongoing campaign to warn drivers about dangerous behind-the-wheel habits to shaving in the car.
The goal is to prevent needless tragedies on the road. So the insurance company decided to use Pinterest to raise awareness for widespread, obscure and unsafe driving habits. The company hopes to engage with the 40% of women who drive in heels with the Pinterest contest.