Are you looking to develop an effective social media plan? It is not enough to publish content, but it should be planned. One tip is to create an editorial calendar, which outlines your content plan for six months to one year ahead. You can also make a place to storing URLs, which you can share later for increasing the interest of your audience. Outsource or make graphics to include call-to-action (e.g. give you a call, sign up for newsletter…). Take the time checking your published posts and see how they look, especially if you do automated posts. These and more are some of the most effective tips in planning your social media campaign.
Source: Business 2 Community