An increasing number of venturing capitalists are taking social media as a big factor in deciding on where to start up their investment. There are a lot of companies that have started placing their names on the networking sites in order to attract customers and investors as well.
Most investors are seeking impressive social media effort; they check how many online followers that the company has, as well as how their consumer support is responding well to their clients. Moreover, they delve on the creativeness of every company regarding their marketing campaigns. Capitalists believe that the new media can help attract more customers, thus the company should have a unique and appealing voice in their social media sites.
Source: WSJ
