Marketing campaigns on social media can be very time consuming and overwhelming. To make the flow of things easier and more efficient, effective scheduling is imperative. One tip to take note of is to be aware of your target audience’s location. You can use various analytics tools online for this purpose. Another tip is to choose the correct scheduling tool that’s applicable for you. You can choose from a wide array of scheduling tools including Hootsuite, Tweetdeck, and Latergramme. In scheduling, it is also important to remember to always review all your scheduled messages in order to avoid unnecessary catastrophes.