marketsoftwaresocialmediaSocial media is a powerful tool to promote businesses, especially for small-scale and starting businesses. When using this tool, you must have a solid social media plan on how you will execute your marketing strategy. Your plan must include a clear goal, target audience and the brand message you want to convey.

Your goal must reach your target audience using the right social media platform. Facebook, Twitter, Instagram and Youtube are among the commonly used social media platforms – each with different ways to connect to audience. Your customers must get your brand message clearly for you to meet your target profit share.