Social media is a powerful tool to promote businesses. However, it becomes a challenge especially for startups and small-scale entrepreneurs. To make social media work towards your business’ benefit, you must consider the following article. Respond to your followers and make time to keep them updated, whether on Twitter, Facebook, Pinterest or other platforms. Make sure that you have a solid business plan and you know your target clients are and what type of platform they use. Use unique content to post in every platform. You can link Twitter and Facebook but some posts are not appropriate on others like LinkedIn. Lastly, ensure that your posts complement each other.
Source: The Guardian
