Social media is now a staple marketing tool for businesses – especially in the advertising industry. In 2016, experts see the growing potential of this media in product and service promotion. Why is it so attractive for advertisers? Pew Research listed the reasons why. Among these reasons, include the engaging effect of videos in both Facebook and Instagram platforms, which generate more audience than ever. Snapchat and Twitter also make its way to advertising industry, also by using videos.
Advertising through social media reaches more target audience in a short period of time. The trend in video marketing makes it easier for advertisers to do their job and generate market reactions.
Source: Marketing Dive