Do you want to know how you can use social media to prepare for your next trade show? You can engage more conversations using it without spending much money. Leverage the power of Facebook and Twitter, to name some, when getting potential leads and give users a better experience. For Twitter, you can plan and find the right hashtag for your event. Every time you send out a tweet, be sure to include the hashtag. In addition, you can monitor who the people using the hashtag are. Then, you can also invite these people to join the speaking session or the exhibit. Nonetheless, using social media can become a channel to promote your trade show so be sure to plan on how to approach social marketing to your advantage.