Financial services firms mutually agreed to a ‘charter’ that will govern industry in using social media such as Twitter as Facebook as means of communication. Developed through collaborative efforts of social media, software and communications experts, the ‘charter’ is composed of guidelines, training and certification processes for participating firms.
The founders of the charter deemed the importance of the guidelines as more firms utilize social media for promotion and communication. It aims to protect the welfare of the firms and their clients in using social media platforms. It was developed based on the approval of the Financial Conduct Authority (FCA).
Source: Professional Adviser