In building your social media community, it is very crucial to stay consistent with your brand in any platform that you use. If you blog, make it a credible one for your business by making substantial content with correct grammar to reflect your good credibility.
It is not only important to be followed but also to follow others with the same interest like you. In doing so, you need to make a two-way conversation that will eventually transpose into a network. Avoid using template post but rather make it personal but handled professionally. Share the good things from people so people will also share the good in you.
Source: Business 2 Community