Social media is a fast evolving platform and if you don’t go with the change, it won’t be beneficial for your business. The plan is to navigate and utilize your communication skills at all levels. Keep up with the recent updates on commercial functions on the platform that you use. If you use Facebook, ensure that you keep up with the latest on your newsfeed. Channel these updates to every network related to your business, clientele and to anyone that understand your business expertise.
Authenticity is the key. Utilize other management tools to better communicate with your clients and respond to their concerns.