One of the most useful tools to have when you’re doing business in social media is a guidebook that will ensure that your brand is being marketed the way it should be. According to Brian Solis, a good brand guide includes detailed instructions. Therefore, your guide should contain very specific details and not vague and confusing bits of information. Following this will increase the possibility that your target market and prospective customers will get a seamless experience every single time they visit your page and comment on your post. If you want to know more, read the entire article at Search Engine People.
Source: Search Engine People