marketsoftwaresocialmediaStudies and analysis claim that Social Media is one of the primary drivers of referral traffic to date with Facebook as the top runner. This appears as great new to Marketers who use social Media primarily for their advertisement.

  • Facebook has increased in 59.58% of referral traffic in the past year, Pinterest runs at second with an increase of 5.82%, experts say if this increase remains constant, then Pinterest should rethink Marketing strategies and target audience.
  • StumbleUpon decrease by 42.17% while YouTube’s share of the referral Traffic has decreased substantially at 93.24%.

This data shows that social media drives the most people into perspective websites and this shows you where to invest you referral marketing efforts.

Source: Forbes