Technology made its mark at New York Fashion Week this year with the rise of social media on the runway.
One study from eBay Deals looked into data from five social networks during NYFW and found more people are using social media for wardrobe advice, inspiration and the latest trends. Top fashion accounts live tweeted from the shows and two brands, Badgley Mischka and Bergdorf Goodman, co-previewed their collections exclusively on Pinterest. Fashion-related tweets doubled from last year’s events and profressional photographers made use of Instagram.
As the New York shows comes to a close, social media will be a major factor at London Fashion Week starting Friday. Fashionistas can keep track of events and viral moments through a live feed that curates tweets and pictures from attendees.