Social media is a very important marketing tool, especially in the Asia Pacific region. The market’s growing interest on social media platforms opens a wide avenue for marketing and sales. Here are some tips from Pasquier on how to promote products in social media. First, identify the widely used platform. In case of Asia Pacific, these are Facebook, WhatsApp, and WeChat. Next is to manage social content to educate the consumers about the product. Third is to track progress and ensure that goals are achieved within set timeline. Lastly, anticipate negative feedbacks and comments and be prepared to respond to them.
Source: Natural Product Insider
